Today, Samsung launches a new brand campaign highlighting how American families use Samsung innovations to rewrite the rules for the home. The campaign demonstrates how Samsung home appliances empower people to live lives that are more creative, flexible, and connected than ever before.
“At Samsung, we’re proud that people choose our home appliances—because they know we offer innovations that inspire them and complement their lifestyles,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “We’ve completely changed what’s possible for home appliances by creating brand-new categories of products that are smarter and more connected.”
As showcased in the brand campaign, Samsung has recently expanded its portfolio to include ground-breaking products and services that help people discover new ways of cooking and cleaning.
Unwriting the Rules for Life at Home
From a mop that cleans your floors for you to a range that knows your preheat settings, Samsung appliances offer everything today’s families could possibly imagine—and even a few things they can’t.
Today’s families are living lives they love, on their own terms. They’re breaking the mold, defying the rules, and redefining how things get done at home—and who does them.
Samsung’s home appliances are empowering families to overcome their daily barriers and bringing them convenience and joy. Samsung’s new campaign demonstrates how its broad portfolio offers the innovation that families want right now.
New Ways of Cooking
These days, Americans are cooking at a scale not seen in 50 years.1 For many, cooking has evolved from a necessity to a passion. In fact, 71% of Americans—and 80% of Gen Zers—are trying new recipes.2
Samsung’s new lineup of Front Control Slide-In Ranges will get people even more excited about cooking.
First, you can preheat your oven from anywhere. The Ranges are Wi-Fi connected and voice-assistant enabled. So you can preheat, monitor, and adjust cook time 3and temperature—all from the SmartThings™ App on your smartphone4 or through your favorite voice assistant.5
Second, you can control your range with the all-new, AI-enabled Smart Dial. Just like a smart thermostat learns your temperature preferences throughout the day, the Smart Dial remembers your go-to settings and creates shortcuts, saving you time.
Finally, its new Air Fry mode makes cooking with a crunch healthier.6 You can quickly crisp up a piece of fish or sweet potato fries, right in your oven, using little to no oil.
In many ways, the Front Control Slide-In Range is like having a cooking assistant in your kitchen. So is Family Hub for 2020: It not only knows what’s inside your fridge, it also suggests recipes you can cook with those ingredients. If you’re missing any ingredients, Family Hub can order them for you…