The global maple water market was valued at USD 205. 20 million in 2020 and is projected to register a CAGR of 30. 75 % during the forecast period, 2021-2026. The COVID-19 pandemic placed unprecedented stress on food and beverage supply chains with bottlenecks in farm labor, processing, transport, and logistics and momentous shifts in demand.
New York, Aug. 18, 2021 (GLOBE NEWSWIRE) — Reportlinker.com announces the release of the report “Maple Water Market – Growth, Trends, Covid-19 Impact and Forecasts (2021 – 2026)” – https://www.reportlinker.com/p06129762/?utm_source=GNW
Most of these disruptions were a result of policies adopted to curtail the spread of the virus. Food supply chains demonstrated remarkable resilience in the face of these stresses. Furthermore, international health organizations such as WHO are encouraging consumers to strengthen their immune systems to prevent COVID-19. Various functional beverages are more popular for their immunity-boosting properties. Since maple water is also known for enhancing immunity, it is increasingly incorporated into the regular healthy hydration category by leading manufacturers to tap into the market opportunity posed. The COVID-19 crisis is likely to accelerate trends that were already shaping the market, such as the rise of the middle class and the use of e-commerce. Online distributors are recording an increased interest as home-bound consumers explore retail alternative.
Over the medium term, the shift in consumer preference from carbonated and high-sugar beverages toward natural and organic beverages is majorly driving the demand for maple water. It use maple sap, which is water from the ground that is filtered as it travels up the tree trunk and gets infused with sugar, calcium, potassium, magnesium, and manganese along the way. It provides refreshment, taste, and essential micronutrients.The convenience of consumption, easy availability, and gluten-free property are also contributing significantly to market growth. Additionally, maple water is sourced naturally and has no added sugar or calories. Hence, health-conscious consumers are accepting the product, propelling the market demand. Also, manufacturers are fortifying maple water with vitamins, minerals, amino acids, and herbs, to boost its sales.Moreover,consumers are willing to buy more products from producers that follow fair trade practices, thereby enhancing sustainability and increasing the eco-friendliness of maple waters. With the increasing spending of millennials on natural and organic products, the market for flavored and unflavored maple water is expected to witness a strong growth during the forecast period.
Key Market Trends
Value Added Hydration Evolving Consumer Preferences in Maple Water Market
The rapid demand for flavored, fortified, or sparkling maple water is attributed to the rising consumer demand for value-added hydration, in line with evolving consumer preferences. The rise in obese and diabetic…