Dumbo, Brooklyn, a vibrant community characterized by independent boutiques, trendy cafes, and breathtaking views of the Manhattan skyline, two iconic building types brought together around a private courtyard. Alloy Development headed the redevelopment project. Its latest acquisition, 168 Plymouth Street, features 46 unique homes, including townhouses, brick & timber lofts, daylight factory lofts, and contemporary penthouse additions. Alloy is committed to making Brooklyn beautiful, sustainable, and equitable through thoughtful development.
The appliances were supplied by AjMadison, a Brooklyn-based appliance retailer and the top destination for home appliances nationwide. The team at Alloy chose to work with AjMadison for their ability to help specify the best product for the building and to meet the project budget. Sustainability was a primary focus for this project, so Miele appliances were an excellent choice, offering the perfect blend of luxury performance, design, and energy efficiency.
Tara Mrowka, Senior Director of Sales and Marketing at Alloy Development, oversees various stages of the design and development process. She shares insight into the beautiful 168 Plymouth Street redevelopment project.
Q: How did the Alloy team challenge the status quo?
Mrowka: As the architect and developer for the project, we challenge ourselves to make each project stand out. Preserving and celebrating 168 Plymouth’s original character and historic details while bringing to life new contemporary interiors and penthouse additions set it apart from any new construction project.
Q: What is Thoughtful Development? How does it manifest in your projects, company culture, and business partnerships?
Mrowka: As architects and developers, we see opportunity in the diversity and complexity of our urban context, and we use great architecture and thoughtful development to positively impact our built environment.
We live and work in the neighborhoods that we are developing in, and we make the goal of creating a positive impact whether it be a space donated to the community as we did at 1 John Street or setting up a donor advised fund at 168 Plymouth to building the city’s first all-electric skyscraper and Passive house schools at The Alloy Block.
Q: What amenities are residents loving right now?
Mrowka: The courtyard entry and landscaped roof deck of 168 Plymouth has been a draw for residents and prospective…